This research was conducted at PT. Capella Dinamik Nusantara Duri, the purpose of this study was to determine of brand image and after sales service to consumer satisfaction of Honda motorcycles at PT. Capella Dinamik Nusantara Duri. Brand Image and After Sales Service as an independent variable ) while customer satisfaction as dependent variable (Y)The problem in this research is the number of motorcycle sales that experience Fluctuation in PT. Capella Dinamik Nusantara Duri, in the last 5 years did not reach the target. The sample were taken by 100 respodents from quetionnarire and subsequently processed to then tested with statistics through SPSSFrom the results of tests conducted indicate show that the brand image and after-sales service have a positive and significant impact on customer satisfaction at PT. Capella Dinamik Nusantara Duri.
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机译:这项研究是在PT进行的。 Capella Dinamik Nusantara Duri,本研究的目的是确定PT的本田摩托车的品牌形象和售后服务,以提高消费者的满意度。 Capella Dinamik Nusantara Duri。品牌形象和售后服务为自变量),客户满意度为因变量(Y)本研究中的问题是PT中出现波动的摩托车销售数量。 Capella Dinamik Nusantara Duri在过去5年中没有达到目标。样本是由100名受访者从quetionnarire中提取的,然后进行处理,然后通过SPSS进行统计测试。从测试结果表明,品牌形象和售后服务对PT的客户满意度有积极且显着的影响。 Capella Dinamik Nusantara Duri。
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